Go to Top
Call 616.676.2333

Ann Teliczan's Marketing Blog

WordPress Websites, Yes We Can

We created a new website, updated the logo and took all of the photography for this new website.

We created a new website, updated the logo and took all of the new photography in house.

 

When Synchronicity Art Gallery in Glen Arbor, MI was sold, the new owner wanted to freshen up their image with a new website. He also wanted to be able to make future changes himself, so he requested a WordPress site.

The website we created was a WordPress site customized to showcase the gallery strengths and is optimized for great web search results. AT Media Studio handled all of the photography in house, developed the copy and strategized the site design and navigation.

AT Media Studio has many options for clients wanting to make their own web updates. We also make it convenient and cost effective to have us do the changes for you.

Aquus of Grand Rapids Website Design

The new website design features new photos and updated content.

The new website design features new photos and updated content.

 

Although they opened just 2 years ago, Aquus of Grand Rapids needed a new website design to reflect their updated services and the advances they had made once the business gained momentum. AT Media Studio worked closely with Aquus ownership to optimize the website, update copy, reorganize website navigation, and take new photos that showcased the Aquus experience. During the photoshoots, we were careful not to interfere with Aquus guests and respect the privacy of those who wanted to keep their training confidential. The new website has been a hit with Aquus and their clients.

AT Media Studio in Grand Rapids expertly handles website design. If you are considering a new website, or an update, we would love to hear from you, please visit or contact page for information.

Custom Website Design in Grand Rapids for JA Guevara Construction

 

JA Guevara's first website was built from the ground up.

JA Guevara's first website was built from the ground up.

 

When Jorge Guevara contacted us to create a his first website, his goal was to have a professional website that showed the variety of work he could do with before and afters of his projects. Because this was his first website, he needed help selecting and buying a domain name and web hosting, we did this for him. He also needed a new logo, and content development for the entire website, which is also a service we performed for him. AT Media Studio helped Jorge get the website he needed by developing it in stages where he could approve his website each step of the way. Best of all, we were able to do this without Jorge having to write copy or take photos so he could focus on what he does best... awesome construction.

 

Custom Dental Marketing for Chamber’s Dental’s New Website

Custom dental marketing. The Chambers Dental website was custom made to reflect the practice strengths and personality.

The Chambers Dental website was custom made to reflect the practice strengths and personality.

 

Custom dental marketing is important, and your website is one of the most important practice marketing tools you have, which is why it should be created special for you  from the ground up.

Dentists are one of the healthcare professional groups faced with the choice of using a template of predesigned websites, or tailoring something unique to their practice. We were pleased Dr. Chambers chose AT Media Studio to build a custom website for him that focused on his practice strengths, with unique content special for his practice.

His new logo, and the photos, layout and copy were produced by the AT Media Studio team. We started by visiting his practice, interviewing Dr. Chambers and reviewing his existing materials. After an analysis, we made recommendations, took photos and showed Dr. Chambers a well developed plan for his new custom website.

We've found that creating a well developed plan that is highly visual is particularly important when working with healthcare professionals. Many times it's the difference between them having a new website or sticking with something that isn't working out for them. Time is at a premium and we know how to make the most of the time we are awarded with our clients.

Print Advertising: Give them Enough to Want More

Direct, benefit driven and to the point is the way to capture audience attention.

Direct, benefit driven and to the point is the way to capture audience attention.

 

This is a print ad running in the Michigan Dental Association's member publication that we recently created for our client Troy Haney. Troy is an amazing attorney, and is renowned for his expert representation of healthcare professionals needing disability insurance. As with all of our clients, we wanted to produce effective print advertising for him, so started with creating a memorable look and getting straight to the point. After some research, it became clear that the Michigan Dental Association was a clear winner for placement of the ad.

Launching New Technology in a Medical Practice

miraDry marketing AT Media Studio advertising agency Grand Rapids, mi

miraDry is a new technology that eliminates sweat glands under the arms for patients with hyperhydrosis.

 

When we introduced miraDry to the Grand Rapids market for Dermatology Associates, we wanted to feature the benefits of the technology, as well as tie in with the strengths of our client. Typically, manufacturers provide ad templates for physicians to use with product launches, yet these templates are focused on building the manufacturer brand, as opposed to the medical practice brand. To give our client the best of both worlds, we used the client's typeface, colors and ad style combined with an attractive photo that got the point across.

Healthcare Marketing

Dr. Robert Lamberts of Dermatology Associates of West Michigan specializes in aesthetic treatments.

Dr. Robert Lamberts of Dermatology Associates of West Michigan specializes in aesthetic treatments.

 

I've specialized in healthcare marketing for the last 25 years. Dr. Robert Lamberts is one of the physicians who has trusted me with his marketing needs. In this recent ad that we created for him, our approach was to focus on the benefit to the patient (looking great has never been easier), while sharing the services that he offers.

Healthcare marketing is rapidly evolving due to the changes in media consumption, consumer behavior and trends in medicine. Gone are the days of placing ads in the newspaper and yellow pages and expecting results. While we've gained major opportunities to communicate with patients through websites, it's important to also evaluate the best methods to drive consumers to the website for even better results. This can include a mix of traditional and new media, as well as other unique approaches.

Haney Law’s New Website

When Troy Haney from Haney Law called and told me he was ready for AT Media Studio to create a new website for his law firm, I was really excited. Troy Haney is not only a nice guy who's fun to work with, he's who you call when you want to pull out all the stops and bring in the big guns for ERISA cases.

Troy Haney is a leading expert on ERISA cases and a sought after speaker on the subject. The new website was designed to be easy to navigate, have a clean up to date look, reflect the region he covers with his services and showcase his expertise.

Websites are a specialty area for AT Media Studio. We view them as a foundation for our clients' marketing efforts. If you know someone who could benefit from a new website, or an update, have them give us a call at 616.560.4570 for a complimentary assessment and estimate.

Eastern Floral Logo Redesign

The new logo for Eastern Floral reflects a contemporary design with updated colors.

 

We recently completed a rebranding project for Eastern Floral, which is headquartered in Grand Rapids, Michigan.  The older logo no longer communicated a message that was consistent with the organization.

Although Eastern Floral has a rich history in the floral industry, they are by no means dated in their service line. The past logo, was in need of updating to communicate Eastern Floral's fresh and innovative approach.

As the soft rollout of the new logo begins, we are honored to be a part of this process and look forward to sharing the new look with you as additional items become available.

YWCA Promo

We created this to accompany Tribute invitations.

Just thought I would share a fun little project we recently completed.

I got a call the other day from the YWCA, they had been referred to us and needed some assistance with a promotional piece. As part of their Tribute invitation, they wanted to include a vote reminder. This is the resulting 2-sided piece that we created for them. We wanted it to quickly communicate the intended message in an economical and powerful way.