We recently completed a rebranding project for Eastern Floral, which is headquartered in Grand Rapids, Michigan. The older logo no longer communicated a message that was consistent with the organization.
Although Eastern Floral has a rich history in the floral industry, they are by no means dated in their service line. The past logo, was in need of updating to communicate Eastern Floral's fresh and innovative approach.
As the soft rollout of the new logo begins, we are honored to be a part of this process and look forward to sharing the new look with you as additional items become available.