I've specialized in healthcare marketing for the last 25 years. Dr. Robert Lamberts is one of the physicians who has trusted me with his marketing needs. In this recent ad that we created for him, our approach was to focus on the benefit to the patient (looking great has never been easier), while sharing the services that he offers.
Healthcare marketing is rapidly evolving due to the changes in media consumption, consumer behavior and trends in medicine. Gone are the days of placing ads in the newspaper and yellow pages and expecting results. While we've gained major opportunities to communicate with patients through websites, it's important to also evaluate the best methods to drive consumers to the website for even better results. This can include a mix of traditional and new media, as well as other unique approaches.