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Launching New Technology in a Medical Practice

miraDry marketing AT Media Studio advertising agency Grand Rapids, mi

miraDry is a new technology that eliminates sweat glands under the arms for patients with hyperhydrosis.


When we introduced miraDry to the Grand Rapids market for Dermatology Associates, we wanted to feature the benefits of the technology, as well as tie in with the strengths of our client. Typically, manufacturers provide ad templates for physicians to use with product launches, yet these templates are focused on building the manufacturer brand, as opposed to the medical practice brand. To give our client the best of both worlds, we used the client's typeface, colors and ad style combined with an attractive photo that got the point across.