Go to Top
Call 616.676.2333

Print Advertising: Give them Enough to Want More

Direct, benefit driven and to the point is the way to capture audience attention.

Direct, benefit driven and to the point is the way to capture audience attention.

 

This is a print ad running in the Michigan Dental Association's member publication that we recently created for our client Troy Haney. Troy is an amazing attorney, and is renowned for his expert representation of healthcare professionals needing disability insurance. As with all of our clients, we wanted to produce effective print advertising for him, so started with creating a memorable look and getting straight to the point. After some research, it became clear that the Michigan Dental Association was a clear winner for placement of the ad.